How Will the Real Estate Market Perform in 2014?

Everyone is always looking to have a home to purchase, or sell, or are currently paying off mortgages from their previous home purchase.

The year 2013 saw a quick surge in home prices. In 2014, you can expect to experience an increase in prices, but not as big a rate as in 2013. The rate of increase in prices in 2014 will be slower, steadier, and not as volatile. This is still good news for those who have delayed in re-selling their purchased homes. There are those who have purchased homes in 2006, at the height of the real estate boom, and have waited to re-sell these purchased homes in hopes to get a higher profit out of their investment. That time has come. 2014 will be a seller’s market in real estate.

As mentioned, the increase of prices in 2014 will still continue, though it won’t be as notable. Prices will rise as much as 6%, which is almost half the price increase from 2013.

2014 is not such a good year for homebuyers. Mortgage rates will continue to increase, and buyers won’t enjoy the low interest rates from 2013 anymore. It has been predicted that the interest rate for a 30-year fixed mortgage could rise to about 5.5% within 2014.

The advantage to rising mortgage rates is lower lending rates. Simply put, higher mortgage rates will discourage buyers and those who would apply for home loans. Due to this, financing companies will lower their standards on interest rates so as to entice more borrowers to apply for home loans. Real estate is a push and pull industry, and one part corresponds to another. Any change in behavior of one factor, affects the other factors in real estate. It is really up to you to swing along with the changes, so it won’t affect your finances in the long run.

On the upside, there will be foreclosures in 2014. It seems that finally, the foreclosure crisis is tapering off and fewer homes will be foreclosed. However, the real estate industry won’t get back on track until around 2015, wherein they predict that the foreclosure crisis will finally be settled. It should be noted that this catching up was brought on from as far back as prior to the foreclosure crisis, so there was a lot of work to be done.

Aside from buying and selling, real estate also has another strong market: the rental market. If home prices are increasing, less people might want to purchase homes. As a result, they will attempt to rent their homes while prices are still high. The rental market will definitely thrive this 2014.

Real estate is truly an interesting industry. There are a lot of factors to consider when getting into this industry. If you are interested in investing on real estate, it is best that you read up first on the industry in 2014. Learn about the industry before you invest a huge amount on real estate. When it comes to business or investment decisions such as these, it is best to be safe.

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How To Grow Your Business Faster In 2014: What Do Your Employees Need To Know?

Step One: Prevent hiring mistakes: figure out the knowledge you need to grow

Knowledge in business is like footwork in basketball: if you get it right, everything else is way easier. Think about it – good footwork means players can:

  • Establish good post stance
  • Get space for the shot
  • Beat others to the basket
  • Set good screens
  • Crash the boards aggressively

Excellent footwork leads to excellent scoring performance. In business, to score an unbeatable competitive advantage, evaluate the business version of footwork: knowledge. Figure out what knowledge you need and adjust your talent strategy to get it, because getting it wrong is costly.

Business leaders report they spend as much as $25,000 to fix a bad hire – sometimes more. The Recruiting Roundtable’s Senior Director Donna Weiss explains, “Given the high cost of early career turnover, organizations cannot afford to make the wrong hiring decisions.” Don’t believe it? Just ask boss who has ever said, “Now remind me again, why did we hire that guy?” So what drives the knowledge and talent mistakes?

When asked, 81% of managers reported that it was what they did (or did not) do that resulted in hiring the “wrong” employee; only 19% said the error could be blamed on the applicant.

The Recruiting Roundtable and other research identifies three important reasons behind the hiring mistakes caused by managers: (1) managers over-rely on candidates describing themselves rather than demonstrating what they can do, (2) managers don’t follow a consistent, evidence-based selection decision process, and (3) they fail to provide the candidate with enough information about what the job is really like.

The most common reason given by the 19% who said they could blame applicants their hiring errors? The applicant misrepresented himself or herself on the resume or during the interview… which is more or less an indictment of a hiring process that cannot detect exaggerations or lies.

Take just 30 minutes to figure out what knowledge you need to grow and it will off all year! Hiring managers can easily overlook the best candidates just because they are vague about the knowledge they need. Use this simple, four-step technique to clarify your unique, job-specific knowledge needs.

1. Be sure the job title makes sense and conveys good information to candidates. The best candidates want to know what they are applying for!

Don’t use titles like Support Ninja, Director of Customer WOW, Social Media DJ, or anything with “guru” in it. Instead use informative titles like Customer Support Rep, Manager of Customer Service, Social Media Analyst, Sales Representative, or IT Security Specialist.

2. Next, make a short list of the knowledge that leads to success in the job. This list gets you focused on what matters most; go for three or four. Here are a few examples:

Sales Representative

  • Good communication skills
  • Ability to persuade others
  • Adjusting action based on the other’s actions
  • Analyze problems and develop multiple solutions

Business Analyst

  • Conduct research using databases and repositories
  • Produce financial and market intelligence
  • Generate reports that help execs make decisions

IT Security Specialist

  • Protect computer networks and information from intrusion
  • Safeguard digital files and vital electronic infrastructure
  • Respond to computer security breaches and viruses

3. Now, build on the short list by listing specific tasks performed in the job – most jobs will have nine or ten tasks. Here is an example for the IT Security Specialist position.

  • Encrypt data transmissions and erect firewalls to conceal confidential information as it is being transmitted and to keep out tainted digital transfers.
  • Develop plans to safeguard computer files against accidental or unauthorized modification, destruction, or disclosure and to meet emergency data processing needs.
  • Review violations of computer security procedures and discuss procedures with violators to ensure violations are not repeated.
  • Monitor use of data files and regulate access to safeguard information in computer files.
  • Monitor current reports of computer viruses to determine when to update virus protection systems.
  • Modify computer security files to incorporate new software, correct errors, or change individual access status.
  • Perform risk assessments and execute tests of data processing system to ensure functioning of data processing activities and security measures.
  • Confer with users to discuss issues such as computer data access needs, security violations, and programming changes.
  • Train users and promote security awareness to ensure system security and to improve server and network efficiency.
  • Coordinate implementation of computer system plan with outside vendors.

4. Finally, look at the key knowledge factors from step two and the task list from step three. What are the most important responsibilities for this job? There are usually three or four. These help you more accurately screen applicants. For the IT Security Specialist position these are the most important responsibilities:

  • Plan, implement, upgrade, and monitor security measures for the protection of computer networks and information.
  • Ensure appropriate security controls are in place to safeguard digital files and vital electronic infrastructure.
  • Respond to computer security breaches and viruses.

Too many managers rely on a fly-by-the-seat-of-your-pants approach to talent management. They believe that somehow their gut will tell them what to do. The results speak for themselves: recent research finds that 50% of managers and 50% of new hires are both unhappy with their job decisions! FYI – it costs more to run your business when people are not a strong match for the job and are not engaged or satisfied.

So this year, get clear on the knowledge you need – with that talent “footwork” in place managers can:

  • Identify the best job candidates (Establish good post stance)
  • Create effective on-boarding and training (Get space for the shot)
  • Help new hires reach peak productivity faster (Beat others to the basket)
  • Outperform competitors (Set good screens)
  • Collaborate and rebound faster after setbacks (Crash the boards aggressively).

Posted in Director Sales Comments Off on How To Grow Your Business Faster In 2014: What Do Your Employees Need To Know?

Advertising Manager Jobs Let You Express Your Creative Side

Advertising manager jobs are available from various employers. Companies that sell products or services need an advertising manager to handle their marketing department. A manager’s job is to get the marketing department on track and ensure that all marketing efforts are effective. This job is a nice mixture of administrative duties and creative work.

Job Duties:

Account executive jobs involve working with marketing directors and other members of a marketing team. The advertising manager will help to identify what is right and what is wrong about a marketing campaign. The manager will help the team to identify goals and to make sure that marketing is within budget. Other job duties include creating ads, buying marketing space, conducting market research, tracking campaign results and oversee the creation of marketing campaigns. Advertising manager jobs are usually available through large companies that have their own marketing department.

Jobs are usually found by applying directly to a company’s marketing department. Jobs can be found in newspapers, online and in trade journals. This job can be high pressure and require working with strict deadlines. Managers usually work long hours and have to be able to work with a variety of different people to get their goals accomplished and get the job done. Most accounts managers work for large companies, but there are also positions available through advertising companies.


Account executive jobs require a minimum of a bachelor’s degree, but managers can get a better position if they have a master’s degree. Some companies may not hire someone who does not have a master’s degree. However, experience is usually more important in this field than formal education. Advertising executives usually will move into the executive position after years of working in a company’s marketing department. Most managers start out working as part of the department for a company and through promotions end up in a manager role.

Job Possibilities:

The outlook for account executive jobs is quite good, but this is a highly competitive field. The U.S. Bureau of Labor Statistics predicts above average job growth for the ten year period between 2004 and 2014. This field largely depends on the economy and the trends in business. If business growth stalls or companies start to have financial issues, then the need for managers may decrease. Advertising jobs salary can vary widely depending on experience and where you choose to work. The average salary ranges from a little over $60,000 to $107,000. Along with top salaries, advertising executives usually also get nice benefits, including paid holidays, vacation time and health care.

If you are interested in becoming an advertising manager then you should start trying to get work in the advertising field while you are still pursuing your advertising degree. This career is very professional. It is important that you have professional etiquette skills and that you have the skills necessary to interact with top executives in a company. To make yourself competitive and better allow you to get a manager position, you should try to work your way up in a company and gain experience that will back up your skills.

Posted in Manager Comments Off on Advertising Manager Jobs Let You Express Your Creative Side

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