Archive | November, 2012

Millions Now Find Local Business on the Internet Even Though Yellow Pages Lie on a Shelf in a Closet

What keeps you awake at night, indigestion boiling up your esophagus, eyes open, staring at the ceiling? What do you secretly, ardently most desire? Is your business growing to satisfy all of your needs?

Is your local business getting enough phone calls?

With the radical changes in the economy and people moving away from Yellow Pages, newspaper ads and other old school advertising media, your customers are looking on the Internet for you. They search the Internet, and then they go down the street and buy what they want and need. If they don’t find your Local Business in their search, they are not buying from you.

Times have changed, indeed. The Internet is still new; but, it is everywhere, and it is not going away anytime soon. The Internet has transformed our world, shrunk the whole world into a computer you hold in your hand, heretofore known as a cell phone. If you don’t get your business in position to be seen on that small screen, your customers are going someplace else.

WARNING: Your customers are looking for you online right now!

If your Local Business is found on the Internet, you can sell. If…

Perhaps, a few statistics will shed light on this mystery:

  • Over 1 Billion local searches performed every month — growing over 50% a year
  • 80% American consumers are using the Internet [2009]
  • 80% of people first search online before making a purchase
  • 97% Internet users use the Internet to shop [NPD Group]
  • 90% Internet searches result in offline brick & mortar purchases [Comscore]
  • 82% Internet searches result in calls & contact with businesses [Comscore]
  • 74% Internet users perform local searches [Kelsey Group]
  • 73% Internet searches are related to local content [Google]
  • 66% Internet users use Internet for local searches [Comscore / TMP]
  • 25% Internet searches have purely local commercial focus [ Kelsey / Bizrate]
  • Pepsi, FedEx pass on 2010 Super Bowl ads — shift ad dollars to new marketing efforts mostly online.

What are your customers looking for?

Old school marketing is still King. Times have changed, and media change, too. None of us alive today remember the King’s herald announcing news from the official scroll. Some of us recall barkers calling out theater or carnival sideshow attractions to passers-by. Most of us have bought something from a newspaper advertisement, or called to order something prompted by a Yellow Page spread.

The Internet and computing devices are new media. Applying old school marketing principles to new media is a wise idea. That’s exactly what we are about to show you here.

Can your customers find your Local Business on the Internet?

Local Business Search Results

Don’t worry — if you’re a Fortune Multi-National Conglomerate, you don’t need to appear in the Local Business Results.

One of the best kept local Internet marketing secrets is the Google Local Business Center. Until your business is registered here, it cannot be found in the search results map. Google implemented this feature in early 2009, and it’s been evolving ever since. For those buying locally, however, this is the first thing most searchers see… and probably the first links on which they will click. Once here, not only are you at the top of Page One — look at that map! They now know where you are and how to get to you…

If you’ve seen maps and GPS on cell phones, this is how your Local Business shows up on mobile devices. The Mobile Market is enormous and truly the wave of the future.

Organic Search Results

Additionally, you need to be at the top of the normal, Organic Search Results, the traditional results area on the left, mostly below the Local Business Results. When your web page link is in the top six Organic Search Results — your Local Business has another clickable link on this first search page. Multiple clickable links on the first search page increases your odds that your customers will go to your web site… once there, we believe you can close them.

Your Organic Search Results are a function of the quality & credibility of your Local Business presence on the Internet. You want all online roads leading back to you and your web site. There are virtually unlimited credible and respectable sources throughout the Internet, and from there nearly infinite routes back to your Local Business web site. Remember traditional referrals and testimonials from old school marketing? Referral links back to your web pages from everywhere on the Internet are testimonials to your Local Business relevance.

The local business with the most links wins!

Content Search Results

Furthermore, your online content must also appear in the top search results! All content relevant to that search adds more links back to your Local Business on the first search page. You and your Local Business are going to be viewed as the top authority on all matters regarding this search. Google loves rich, relevant & rewarding online content!!!

  • Online Videos (YouTube.com)
  • Online Press Releases (PRweb.com)
  • Online Articles (EzineArticles.com)
  • Social Content Sites (Squidoo.com)
  • Online Classifieds (Craigslist.org)
  • Online Business Directories (MerchantCircle.com)
  • Online Review Sites (Kudzu.com)

But, wait, there’s more!

Pay-Per-Click (PPC)

You want to be in the Pay-Per-Click and/or Sponsored Results up there in the top yellow box and down along the right side. Pay-Per-Click is Pay-As-You-Go — your ad only shows up when somebody searches for your specific key words. Your ad is only shown to your best customers who are searching specifically for what you have to offer. You set how much you are willing to pay, and you only pay when somebody clicks on your ad — the fully qualified buyer.

So, the question is, How much is each fully qualified customer on your web site worth to you???

Geo-Targeting Your Ads

Furthermore, you can also target your ads to local customers in your area. By focusing on local customers, your ad is only seen locally. Locally seen ads are more likely to attract local customers, are cheaper for you, and you do not compete with companies on the other side of the world.

For example, a consumer searches, “I need a plumber.” Google knows where the local plumbers are. When you only show your ad to people in your city for these “generic” keywords, you get cheaper clicks, targeted traffic and less competition.

What if your web pages sit atop the search engine results?

What if you are the #1 Authority online?

Imagine what that will mean for your Local Business! How many more customers do you want coming to you every single day? every single week? every single month?

What will it do for your Local Business when you have your online market domination plan in place?

If you have a Yellow Pages ad, you are already spending marketing money. What is your return on that investment???

Every search engine result page can present only the most relevant web pages that fit into the limited space on one page. Only an elite few Local Businesses can possibly be seen there.

Do your own homework. Look for yourself. Do a search using keywords that your best customers will use to find your Local Business.

Which Local Businesses are on the first search page? How many Local Businesses are on the first search page? Is that your biggest competitor there in A. or B. in the Local Business Results? Are your best customers going to your Competitors because they find them — NOT YOU — in the search results?

As you see, nobody can possibly do a credible job placing more than six Local Businesses in your market on Google page one. Furthermore, when you consider your goal is to have multiple links to your Local Business on that same Google page one, you must carefully consider the sales hype of typical SEO geeks! There can be only one Number One — will it be you and your Local Business?

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Advertising in Business – Internet Marketing 101

Advertising has always been a part of the marketing world. It is the lifeline of all products and services that people use in everyday life. Without these promos, people will not know that such products exist. That is why companies today try their best to promote in whatever way they can as long as they are not violating any laws. One of the most effective ways nowadays would be the use of the internet, since a lot of people are surfing the net 24-7. How does this advertising business internet marketing works?

Some people might not be familiar with the term, so this article will give a brief introduction to the basics of advertising on the internet.

To make things simpler, advertising business internet marketing is a process where companies put their advertisements and promotions on the internet through pop-up ads, site posts, sponsored software downloads and the like that requires the authorization of the site where the companies will be placing their ads.

Companies usually earn from this process when consumers either click the advertisement or buy the products/services that are being offered directly from the company’s official site. Meanwhile, the site where the ads are also earn from each click and a portion of what the ads get for every successful transaction.

Internet marketing of advertisements are usually done in three ways – pop up ads, which are the ones that open up in a new window when people visit a site; in-house advertisements, which are incorporated to different sites through themes, applications and games, and; networking sites advertisement, where advertisers take the opportunity to promote their services and products through the most popular networking sites like Facebook and Twitter. Other types of this process include video reviews by the company staff, publicist, and purchasers plus the blog posts. Creativity is heavily exercised here since there is a lot of competition going on.

One advantage of this process is that once properly done, it can rake in a lot of money especially if the site where the ads are placed has established itself in the world of internet. However, one disadvantage actually outweighs this – the lack of interest of people who see these ads. Some of them are actually irritated with these ads that they send their comments and suggestions to the people behind the site putting up the ads.

Overall, this process might be effective in giving the companies the attention and income that they need, but it will still depend on the staff’s ability to come up with advertisements that will effectively give the message to the audience and somehow make them relate to the advertisement’s message. Famous personalities may be asked to promote these products, but solely relying on their star power isn’t enough to sell these products like hotcakes.

Most companies now do more inter activities than advertising business internet marketing so that people can have a taste of what they can get if they purchase these products. However, people still go for the more convenient way to know more about a product.

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The Walt Disney World and Disney Stores

Food can be outrageously expensive at Walt Disney World and sometimes, of poor quality. There are also great things with Disney World, like a great way to get rejuvenated and re-energized for the next busy day is to take advantage of one of the luxurious spas that are located at the deluxe resorts from Walt Disney World. Those are actually the only products of his prodigious and rich creativity.

Get married in the Disney World but for real. A custom wedding with a more flexible package and with more than 10 guests, ceremony and personalized reception will cost you from $7,500. Not cheap but why not start your marriage in the world of fantasy.

You can also start your day early at the Magic Kingdom as each morning one of Disney’s theme parks opens an hour early only for guests staying at a Disney resort. If you are a registered guest of a Disney resort, you can drop off the kids at one of their child care centers for around $10 an hour per child where they are given dinner along with classic Disney movies, arts and crafts, and video games.

There is plenty of buzz surrounding the Bluezoo, this dreamy outpost at the Walt Disney World Dolphin where it really is worth the cost of dinner just to check out the stunning, underwater like fantasy land dining room adorned with air bubble light fixtures, shimmery silver-blue organza curtains, and carpeting mimicking an expanding drop of water.

If the idea of returning to Disney locations over many years to come then you might want to consider joining the Disney Vacation Club. You can also be connected to the Disney World on the Internet where you also find information about the Disney Stores.

There is another Orlando, a city full of unexpected smaller attractions, that you might want to take in when you want something a little different or just a break from the crowds at Disney World. To find a location that is centrally located to all the attractions you want to experience and accommodates all of your needs while away from home is easy. The Home Away From Home Resorts are a great choice for those who want a vacation with all the amenities including a full kitchen, living room, and a bath for each bedroom.

It is a fact that Walt Disney World is one of the biggest draws to Central Florida for families all over the world and finding lodging near the theme parks is a number one priority to many, especially finding budget lodging. If you want to conduct your own searches and finding some great sites and specials for your family lodging you can be sure to find them on the Internet. There you will also find information about Disney Stores. If you choose Walt Disney World you will learn that they offer some of the best lodging you will come across in your lifetime.

Prepare for the Florida weather and a and also make plans with some built-in flexibility, then you will have a wonderful vacation in the Disney World even at the height of summer. When you are planning a Disney holiday then you will sure want to find out the insider information that the official sites tend to gloss over.

Whatever your budget and dining preferences, Disney World is more than just theme parks, it is an all-encompassing vacation destination that lets you do, whatever it is you desire to do.

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